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OUR APPROACH

BESPOKELY HUMAN


The heart of the Pininfarina approach is bespokely human. Merging our own values, together with those of our collaborators and partners, we aspire to solve challenges in holistic, tangible harmony. We explore new possibilities to build the future through design, transforming organizations, and helping businesses developing systems and enhancing everyday experiences.

  • PHASE 1

    DISCOVER & DEFINE

    We study the customer journey wholly understanding the full spectrum of needs, desires, behaviors, context of the market. We generate insights to define new opportunities.

    DESIGN RESEARCH
    Field/Desk Research ▪ Creation ▪ User journey map ▪ Usability test ▪ Design thinking integration

    MARKET AND BUSINESS RESEARCH
    IP Landscaping ▪ Competitive benchmarking ▪ Technology assessments and Opportunity mapping

    PININFARINA APPROACH

  • PHASE 2

    Design

    We translate the insights in a new customer experience, through a seamless combination of physical and digital design.

    UI/UX/CX ID/STYLING
    Mind mapping ▪ Sketches and models ▪ Visual designs ▪ Prototyping and usability

    AESTHETICS
    Inspirational mood boards ▪ Storyboards ▪ Need states

    BRAND CONVERGENCE
    Design language and theme definition ▪ Co-branding

    PININFARINA APPROACH

  • PHASE 3

    Develop & Refine

    Our blend of cross-pollination between design disciplines, thoughtful craftsmanship, and collaborative practices with engineers and manufacturers creates the stimuli for high-quality creations.  Merging both expertise and vision, here hearts and hands meet to breathe new life into brands, spaces, communications and products.

    VIRTUAL MODELS
    CAD Surfaces ▪ Conceptual renderings ▪ Class A surfaces

    PROTOTYPE
    Cosmetic/Working prototypes

    ENGINEERING
    Feasibility studies ▪ Technical development ▪ Constraints definition

    CRAFTSMANSHIP
    Craftsmanship audit

    MANUFACTURING SUPPORT AND SUPERVISION
    Certification ▪ System integration ▪ Art direction ▪ Post-launch revisions and enhancement

    PININFARINA APPROACH

  • PHASE 4

    Deliver to market

    We enhance the consistency of the customer experience across all the company touchpoints and we support our partners to build the marketing and communication strategy, allowing them leverage on the Pininfarina brand as an additional selling element.

    MARKETING & COMMUNICATION
    Marketing support ▪ Product launch activities leveraging on Pininfarina brand ▪ Press office activities

    PACKAGING

    BOOTH & RETAIL DESIGN

     

    PININFARINA APPROACH

Industries

Pininfarina



vangogh srl

vangogh logo
Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia
+39029243129
06727330968


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