The heart of the Pininfarina approach is bespokely human. Merging our own values, together with those of our collaborators and partners, we aspire to solve challenges in holistic, tangible harmony. We explore new possibilities to build the future through design, transforming organizations, and helping businesses developing systems and enhancing everyday experiences.
DISCOVER & DEFINE
We study the customer journey wholly understanding the full spectrum of needs, desires, behaviors, context of the market. We generate insights to define new opportunities.
Field/Desk Research ▪ Creation ▪ User journey map ▪ Usability test ▪ Design thinking integration
MARKET AND BUSINESS RESEARCH
IP Landscaping ▪ Competitive benchmarking ▪ Technology assessments and Opportunity mapping
We translate the insights in a new customer experience, through a seamless combination of physical and digital design.
Mind mapping ▪ Sketches and models ▪ Visual designs ▪ Prototyping and usability
Inspirational mood boards ▪ Storyboards ▪ Need states
Design language and theme deﬁnition ▪ Co-branding
Develop & Refine
Our blend of cross-pollination between design disciplines, thoughtful craftsmanship, and collaborative practices with engineers and manufacturers creates the stimuli for high-quality creations. Merging both expertise and vision, here hearts and hands meet to breathe new life into brands, spaces, communications and products.
CAD Surfaces ▪ Conceptual renderings ▪ Class A surfaces
Feasibility studies ▪ Technical development ▪ Constraints definition
MANUFACTURING SUPPORT AND SUPERVISION
Certiﬁcation ▪ System integration ▪ Art direction ▪ Post-launch revisions and enhancement
Deliver to market
We enhance the consistency of the customer experience across all the company touchpoints and we support our partners to build the marketing and communication strategy, allowing them leverage on the Pininfarina brand as an additional selling element.
MARKETING & COMMUNICATION
Marketing support ▪ Product launch activities leveraging on Pininfarina brand ▪ Press office activities
BOOTH & RETAIL DESIGN