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BEAUTY IS THE EXPRESSION OF OUR INTERNAL WELLBEING

Paolo Trevisan, Head of Architecture and Design
Pininfarina of America (Miami)

At Pininfarina of America, the environment is fundamentally humanized—where a mindfulness of spatial planning, integrity of materials and authenticity of design aesthetic is found at the core of every project. As such, it’s an exciting time to be an architect and/or designer, where the line separating art and design is becoming increasingly blurred. Similarly, wellness is here to stay—it’s a movement, not a trend, that pervades all aspects of our working, ‘life-ing’, and playing.

Architecture and design are far more than mere combinations of trend-driven aesthetic elements; good design influences the behavior of a resident, family or community in a subtle, but powerful way. The role of the designer or architect is to craft the human experience through space making, communicating ideas and emotions via the physical space. Projects and designs can transcend generations, having a lasting impact on the community.

Pininfarina of America’s installation Oasis at this year’s Miami Design Week celebrates all of the above; exploring the concept of mindfulness through a global lens, our design team created an immersive experience that engaged each of the five senses. Designed to detach each visitor from their daily repetitions and routines, Oasis reconnects the body to a sense of self. Participants were led to a secluded, calming oasis intended to represent the journey to self-realization and groundedness.

The Pininfarina design ethos is based in communicating and acknowledging the human condition—a condition that appreciates beauty and function. Our design process is all about the details, whereby celebrating the most mundane human needs we attempt to design-away the frustrations of everyday living. Because, after all, the mundane experiences are what make us human.

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Pininfarina



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Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia
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