Pininfarina Architecture lands to Medinit Casablanca
Pininfarina will exhibit at Medinit Casablanca to present its expertise in Architecture and Interiors
Samuele Sordi, Chief Architect Pininfarina Extra, will hold a speech on the creation of new customer experiences through design and architecture
Medinit Casablanca – Sofitel Tour Blanche – October 24-26
Pininfarina will exhibit at the 9th edition of Medinit Casablanca, the showcasewhere leading “Made in Italy” companies present their products, services and technologies to the “new” and constantly evolving Moroccan market particularly interested in Italian quality and style.
Pininfarina Architecture will present its expertise in architecture and interior design in different sectors, from the public structures to the residential, from the retail to the private architecture. On exhibit recent projects as the ATC Tower of the New Istanbul Airport that will be inaugurated at the end of October, the residential tower Cyrela by Pininfarina in Sao Paulo, Brasil and a private project in Nigeria under construction. Different projects that share a common approach, combining the Pininfarina DNA with the one of the partner, giving life to unique projects, able to be integrated harmoniously in the context and becoming, at the same time, landmark of the territories in which they are implanted.
Pininfarina, with a long history in car design, has been working for more than 30 years in industrial design, automotive design and architecture, always with the same “human-centered” approach. During the years, thanks to a design characterized by elegance and innovation, Pininfarina created more than 600 projects in partnership with the most important companies in the world. In every project, from yachts to kitchens to residential projects, the epicenter is man, with his needs, desires and dreams. The project is designed around man.
“We decided to participate to Medinit because we believe that design can improve the quality of life and, at the same time, is a strategic tool for companies to increase their business. In our experience, a combination of a refined design with the possibility to leverage on our brand resulted, for our partners, in a success in terms of sales and business growth. We will bring this vision to Medinit, we are willing to share it with the businessmen of Morocco and Africa who will attend the event”, affirmed Samuele Sordi, Chief Architect Pininfarina Extra.