PININFARINA AT THE 2020 ARCHMARATHON AWARDS
Jairo Vives, Lead Architect at Pininfarina of America, presented Cyrela by Pininfarina at the Archmarathon Awards 2020. The Archmarathon Awards are dedicated to the world of design focusing their attention on architecture and interior design in North, Central, South America and the Caribbean.
Cyrela marks the first residential tower designed by Pininfarina and the first architectural project in Latin America. Located in the prestigious Faria Lima district in São Paulo, the 23-story multi-residential tower boasts 92 luxury pied-à-terre apartments designed for functionality, each with a balcony that curves out from the facade to maximize square footage and bring the outside in.
Pininfarina’s latest built environment projects prioritize luxury while seamlessly integrating local culture and historical contextuality. Cyrela by Pininfarina was the first project developed with Brazilian property developer Cyrela, collaboration that continued with other projects as Heritage, currently in construction.