• Residential architecture


Pininfarina, a Unique Identity.

Pininfarina’s unique and unmistakable style in residential architecture brings Italian style, elegance and innovation to the home environment. Over the years, with a large study of residential architecture and residential design, we have instilled the values that have characterized Pininfarina automotive design for nearly a century into each and every residential design project, shaping buildings and interior spaces to exude beauty, sophistication and technology as a new way of experiencing life.

In the study of residential complexes and architecture, we combine a dynamic and innovative design, with a clear hint of the aerodynamics of the most exclusive Pininfarina sports cars, with the study of interiors, characterized by elegant apartments and luxurious common spaces.

Only Pininfarina manages to find the perfect balance between its heritage and an innate quest for innovation. The result offers elegant residential spaces with an eye to the future, where beauty acquires the softer and wider meaning of physical and mental wellbeing, and where technology integrates perfectly with the environment to take care of people.

Residential Design Services: a focus on wellbeing

The Pininfarina Architecture team provides residential design services aiming at the creation of environments able to optimize cognitive and emotional health or, in other words, that consider the improvement of indoor quality focusing on the well-being of future users. Thanks to the technologies developed in the past decades, Pininfarina’s residential design services evolved to include the improvement of the physical qualities of space and to recreate moments that enhance one’s mental comfort.

Widely acknowledged by the global RE market, we selected the WELL Building Standard (WELL) as a tool to help designers to introduce well-being solutions in building design. IWBI’s WELL Building Standard is a performance-based system for measuring and certifying features of buildings and communities that affect human health and well-being, through air, water, nourishment, light, movement, thermal comfort, sound, mind, materials and community. WELL merges best practices in design and construction with evidence-based medical and scientific research – harnessing buildings as a vehicle to support human health and well-being.

Branded residence, the advantage

Branding has become increasingly important in current real estate developments. Its use in Hotels and Residences creates an aspirational model and a reflection of luxury and prestige associated with a brand, thus helping developers to stand out in a competitive market.

As an experienced architectural and design studio, Pininfarina is also a strategic partner for branding operations in Real Estate: the Pininfarina brand has a worldwide recognition as an icon of luxury, and the Pininfarina Branded buildings are now amongst the highest ranked non-hoteliers worldwide.

The quality, the timeless design, and the beauty of Pininfarina branded residences attract brand-conscious affluent individuals in the residential segment, thus achieving the highest possible positioning on the market and maximizing profitability. According to recent statistics, branded residences achieve a 30% plus price premium, on average, over similar non-branded properties.

Branding with Pininfarina means claiming its extraordinary history, gaining attention on an international scale, and attracting the interest of global luxury seeking connoisseurs.


Pininfarina Architecture operates in different sectors with the same approach aimed to create projects characterized by a unique identity.


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