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THE GOAL

Leverage on Pininfarina interior design expertise to realize innovative and immersive retail experiences codified through digital and physical design, engaging the consumer through the five senses and communicating the brand values. Realization of iconic flagship stores designed to extend the brand experience while increasing the reach, traffic and sales.

 

OUR VISION FOR RETAIL

Great brands connect with audiences on an emotional level. In an increasingly saturated market, brands should create seamless user experiences and unified brand impressions that define, inspire, and engage consumers.
Retail is no longer about products; it’s about the relationship between a brand and its audience. Retailers should harness the power of content and space in equal measure to create experiences that maximize engagement. The result needs to be seamless, no matter the medium—online, mobile, social, virtual, or physical.

  • 1 - Understand

    Understand the relationship between a brand and its audience to identify the messages to communicate through design. Identify spatial and local constraints.

    Pininfarina Retail
  • 2 - Discovery

    Define user clusters creating personas and gaining customer insights. Define the customer journey mapping the touchpoints. Define the experience aspirations to design the engagement.

    Pininfarina Retail
  • 3 - Ideate

    Identifying the Project Keywords through reference images and moodboards, define the experience and create contents based on customer’s pain points. Technical analysis to organize the customer journey through the management of different customer flows.

    Pininfarina Retail
  • 4 - Design

    Once defined the customer journey the different teams involved in the project share different design proposal. Trough cutting edge technologies our clients will experience all the physical and digital milestones of the journey.

    Pininfarina Retail
  • 5 - Define

    Technical improvement of the project through a deep feasibility analysis.

    Cost engineering, project management, planning and scheduling.

    Definition of the final UX and design pattern  of the digital interface.

  • 6 - Validate

    Create a hi-fidelity digital prototype for testing the digital experience with all the stakeholders.

    Pininfarina Retail
  • 7 - Assistance to Construction

    Art direction to ensure the proper implementation of the project.

    Pininfarina Retail
  • 8 - Launch and Communication

    Support and participation to the launch and press conference.

    Pininfarina Retail
  • BOBIC & MARMOR
  • BOBIC & MARMOR
  • THE DEALERSHIP OF FUTURE
  • THE DEALERSHIP OF FUTURE
  • THE DEALERSHIP OF FUTURE

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Do you want to create something together?

Contacts

Pininfarina



vangogh srl

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Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia
+39029243129
06727330968


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