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Retail
THE GOAL
Leverage on Pininfarina interior design expertise to realize innovative and immersive retail experiences codified through digital and physical design, engaging the consumer through the five senses and communicating the brand values. Realization of iconic flagship stores designed to extend the brand experience while increasing the reach, traffic and sales.
OUR VISION FOR RETAIL
Great brands connect with audiences on an emotional level. In an increasingly saturated market, brands should create seamless user experiences and unified brand impressions that define, inspire, and engage consumers.
Retail is no longer about products; it’s about the relationship between a brand and its audience. Retailers should harness the power of content and space in equal measure to create experiences that maximize engagement. The result needs to be seamless, no matter the medium—online, mobile, social, virtual, or physical.
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1 - Understand
Understand the relationship between a brand and its audience to identify the messages to communicate through design. Identify spatial and local constraints.
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2 - Discovery
Define user clusters creating personas and gaining customer insights. Define the customer journey mapping the touchpoints. Define the experience aspirations to design the engagement.
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3 - Ideate
Identifying the Project Keywords through reference images and moodboards, define the experience and create contents based on customer’s pain points. Technical analysis to organize the customer journey through the management of different customer flows.
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4 - Design
Once defined the customer journey the different teams involved in the project share different design proposal. Trough cutting edge technologies our clients will experience all the physical and digital milestones of the journey.
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5 - Define
Technical improvement of the project through a deep feasibility analysis.
Cost engineering, project management, planning and scheduling.
Definition of the final UX and design pattern of the digital interface.
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6 - Validate
Create a hi-fidelity digital prototype for testing the digital experience with all the stakeholders.
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7 - Assistance to Construction
Art direction to ensure the proper implementation of the project.
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8 - Launch and Communication
Support and participation to the launch and press conference.
