Urban design

Urban design

URBAN DESIGN – REDEFINING THE WAY WE LIVE AND MOVE

Mobility is one of the greatest challenges of urban planning today. The study of urban design and Pininfarina’s experience in the mobility sector, matured in over 90 years of restless tension towards innovation, make it a visionary but very concrete partner for exploring new solutions for more sustainable cities.

Pininfarina’s unmistakable Italian touch, summed up in the romantic concpet of the ‘dolce vita’, inspires the creation of new attractive urban identities. Urban design aims to conceive smart cities where the variety of combinations of built and unbuilt spaces realise a multitude of solutions creating an active and vibrant public realm of inclusivity and sociability.

THE NEW CONCEPT OF URBAN DESIGN – INVENTING THE AUTONOMOUS CITY

As autonomous vehicles are becoming a reality, cities also need to start implementing a transformation process to become more independent and sustainable. The approach to urban design is becoming increasingly important. Cities are rapidly expanding in size and population, calling for smart solutions and efficient urban networks to support this massive urban growth. Pininfarina proposes new solutions for urban design. It integrates competences from different fields, from mobility to architecture and experience design, as a perfect mix to imagine a wider system for a more sustainable urban future.