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The Project

Responsive driving experience

AutonoMIA is Pininfarina’s latest exploration of how to reenchant the driving experience – whether when actually driving or in self-driving mode – in an age when digitalization, connectivity, data and AI are redefining the fabric of mobility in a more fundamental way.

AutonoMIA allows Pininfarina to expand its offering to automotive customers through the conception, design and realization of User Experiences, in the form of a highly responsive, multi-sensorial on-board experience demonstrator.

AutonoMIA shows how Pininfarina may combine experience design with creative technology, reinventing the on-board experience at a time when digitalisation, connectivity, data and artificial intelligence are substantially redefining mobility. With its Experience Design team and Partners, Pininfarina today helps its customers through mobility experiences which are getting more and more digital.

Silvio Pietro Angori - CEO of Pininfarina

The way

Responsive and seamelss

AutonoMIA is an immersive exploration of how technology, from AI to 5G, from display to haptics, from sensors to natural interfaces, can be leveraged to reenchant the driving experience. It is a tool that designers will use to continue iterating on the thinking on the future of driving. The different parties build knowledge on the data extracted from its usage. But AutonoMIA is also an asset that can be leveraged, customized and developed further for Pininfarina’s clients.

The demonstrator provides an experience designed to adjust and respond to people and contexts of use, leveraging the different interface elements it builds on to create a multi-sensorial and responsive experience that creates magic, strong meaning and positive impact in and around the car. Among others, AutonoMIA revisits notably the function, position, individual and combined use of screens inside the car.

Resolutely placing Human at the center, we imagined, designed, and built an experience that brings:

  • MAGIC through a responsive, active and multi-sensorial user interface and a dynamic digital trim;
  • RELEVANCE through natural interaction, introducing an innovative surrounding sensing immersive interface;
  • WELLNESS enabling a better use of the time spent in the car for family, leisure or work;
  • IMPACT for society, through improved accessibility and security.

The idea

A strategic collaboration among excellences

The main collaboration is with ART. The Umbrian company made available its experience in creating user interfaces for automotive cockpits, and provided its highly advanced and customizable infotainment platform. ART provided all of AutonoMIA’s hardware and developed all the needed middleware.


In the building of the cockpit siili_auto is responsible for the creative tech in implementing the UI according to Pininfarina’s UX/UI definition and has also developed the application software for all the electronic subsystems used in the exhibitor such as registration unit, context screens management unit, car management unit etc.


ARAS is responsible for the realization of the seats, dashboard, dashboard inserts, including rotating part, steering wheel in leather and Centre console, Cockpit floor following functional and performing style directions.


Pininfarina's way to Automotive

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