• Diagonal

    A new branded residential tower by Pininfarina

The project

International design firm Pininfarina, known around the world for bringing its distinct automotive heritage and sleek aesthetic to the built environment, is pleased to announce its latest project in Brazil: a 53-story, branded residential tower, Diagonal by Pininfarina. Located along the scenic and culturally robust Fortaleza waterfront, the landmark building will capture the soul and values of the traditional city, while incorporating elements of Pininfarina’s renowned Italian design influence.


Diagonal by Pininfarina is located in a unique area of Fortaleza, which inspired us to create something that would speak to the neighborhood's heritage while serving as a catalyst for the city's continued urbanization. Our goal was to bridge the past, present, and future of the bustling community with an engaging concept that fosters interaction, reinforces connections to nature, and champions sustainability from the inside-out.

Paolo Trevisan - Design VP of Pininfarina of America

The way

Designed with the resident’s wellbeing in mind, each of the 47 apartment units will feature floor-to-ceiling windows and large terraces that allow for abundant natural light. The unobstructed views help to create the perception of continuity between the bright interior and exterior, connecting the living spaces with the surrounding nature, ocean, and sky to elevate the human experience across every residence within the building. The strategic use of a living green façade –– which tapers upward from the lush base of the tower –– will offer a rainforest-like oasis at the heart of Fortaleza’s urban fabric and serve as a key driver for the city’s continued urban afforestation and regeneration efforts. Seeking to infuse the spirit of the community alongside the natural landscape into the project, the Pininfarina-custom designed lobby is enveloped in glass and serves as a welcoming transition point from busy street to relaxing home. In addition, it can be transformed into a gallery encouraging inclusivity and engagement between residents and neighbors.

The idea

As residents ascend the tower’s spectacular heights, each full-floor apartment is prefaced by an individual, private elevator lobby. Cab doors open to these transitional spaces, customized to fit each resident’s needs and stylistic tastes. The expansive four-bedroom units include three standard-sized rooms and one primary suite. Extending out from the central living area, the private terrace is illuminated by an integrated, smart lighting system that creates a pleasant, outdoor reprieve from dawn to dusk. Residents will be able to enjoy sweeping views of the ocean below and enjoy indoor-outdoor living in an effort to promote feelings of peace, relaxation, and physical wellbeing. Further enhancing the experience of the vertical community, residents-only amenity areas, complete with exciting activities and state-of-the-art facilities, encourages a cross-generational leisure environment. The extensive range of amenity offerings encourages a careful attention to both spirit and body, equally suited for quiet relaxation as it is for Wi-Fi-enabled remote co-working space.

Diagonal by Pininfarina is slated to start construction in September 2023 and estimate to be completed in September 2028.

Diagonal by Pininfarina marks the beginning of our company’s 40th anniversary and this is one of the reasons why the residential tower will be the first in our history to bear the company’s name. We are thrilled to celebrate our heritage in providing innovation, technology, and comfort with this unique development that speaks to our company’s values

Joao Fiuza - President of Grupo Diagonal

Do you want to create something together?



vangogh srl

vangogh logo
Via G. Amendola, 7, 20063 Cernusco sul Naviglio, MI, Italia

  1. Home
  2. Work
  3. Diagonal

This site uses profiling cookies, including from third parties, to provide services and offer you advertising in line with your preferences. If you want to learn more or deny consent to all or some cookies click here. By closing this banner, scrolling this page or clicking any of its elements, you consent to the use of cookies.