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HAIER ICE BAR
ELEGANCE AND TECHNOLOGY FOR THE HOME ENVIROMENT
The Project
Designed for standing out
Elegant and technological, these are the two adjectives that best represent the new Ice Bar designed by Pininfarina for Haier, global giant for the production of home appliances and consumer electronics.
The new Haier Ice Bar has been designed to integrate perfectly into refined domestic environments, becoming an additional piece of furniture for the interior surrounding environment. Its technological components makes it an extremely versatile appliance, also offering intelligent features thanks to the exchange of data that takes place through the use of an app.
AWARDS
- Red Dot Award 2019
- iF Design Award 2019
The Way
A multifunctional storage solution
After an extensive research with end users and experts on wine & food, Pininfarina was able to define the ideal configuration by dividing the internal space into three different compartments. The top one serves to store shared items such as fruit, snacks or drinks; the middle section offers space for various bar utensils (such as wine opener to help and enrich the customer experience); while the lower area can be set according to different temperatures and humidity, recreating the ideal storage conditions for tea, wine, and skin care or health care products.
The key intention was to give to the Ice Bar a new level of importance and Pininfarina designed it with the aim of staining in the living room and not hidden on a kitchen.
The Idea
Minimal and functional
Pininfarina worked to provide this Ice Bar with a linear and clear appearance while maintaining all the multifunctional characteristics it possess. The extended expertise of Pininfarina in the field of furniture and home interiors makes the new Haier Ice Bar an attractive and desirable element for the home environment, perfect mix of functionality and sophistication.
