The project

Leading a new exclusive development era

After the success of Cyrela by Pininfarina, a project that won the heart of the citizens of São Paulo, the partnership continues with a new luxury project inspired by the shape of a speedform. Heritage is Cyrela and Pininfarina’s new development featuring grand floor plans and luxurious amenities and is set to become a pioneer in the new high-end development era.

Located in the desirable Leopoldo Couto Magalhaes Junior street in the area of Itaim Bibi, the project combines elegance with fluidity. Considering an innovative architectural concept, this project will be one of the biggest icons in the downtown of the city.

Smart design is consistently anticipating future scenarios to find continuous innovation focused on the user experience and quality of life.

Paolo Pininfarina - Chairman of Pininfarina Group

The way

A journey across human needs

The goal for Pininfarina is to offer residents a 360-degree experience throughout all touchpoints. The garage is the first experience residents and guests will encounter when arriving at Heritage. Special consideration has been taken in insuring the garage is  a positive and comfortable experience. Each unit features 6 to 8 parking spots to allow residents to comfortably store their vehicles.

Heritage amenities offer luxurious experiences for all members of the family to enjoy including indoor and outdoor adult pools, a fun-sized kids pool, a kids area and playground, a tennis court, relaxing lounges, a bar, a ballroom with an outdoor terrace, a state-of-the-art gym, a soothing spa and more.

The idea

Become the undisputed reference of luxury

The new project allows Cyrela to position its brand as the luxury reference of development in the country. The company has been establishing strategic partnerships with renowned names in the world of architecture with Pininfarina being the leader in this strategy. The single tower rises up 32 floors and features 31 spacious apartments with one unit per floor ranging from 570 m2 to 700 m2 . In addition, each apartment features large balconies overlooking unobstructed views of the city.

Reaching a timeless beauty and unprecedented sublime inspiration, that is interpretation of the architect of the future. This is the legacy that Cyrela intends to perpetuate: sensitivity, combining the classic with elegance, a project masterfully designed by Pininfarina’s hands. More than the record of a history, a milestone of 57 years of Cyrela, born today to bear difference in the beauty of tomorrow.

Efraim Horn - Co-president of Cyrela
Heritage 14

Pininfarina's way to Architecture

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