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  • LZR 980 BY PININFARINA

    THE FIRST NEW LINE OF HIGH-END HEADPHONES

    MAGNAT - LZR 980 BY PININFARINA

The project

German technology, Italian design

Magnat, one of the leading European brands specialized in the development of high-end audio systems, started a cooperation with the world-famous Italian design-legend Pininfarina to develop a new line of high-end headphones. The aim of this partnership is to create a line of products that combines German high technology in the reproduction of sound and exclusive Italian design.

 

The headphones are a wearable lifestyle technology. Our challenge was to dress innovation designing lines and shapes able to last in time, overtaking the trends.

Paolo Pininfarina - Chairman of Pininfarina Group
Paolo Pininfarina
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA
  • MAGNAT - LZR 980 BY PININFARINA

THE WAY

Ergonomy, elegance and high quality of sound

The first result of this partnership is the flagship of Magnat’s new headphone portfolio: the Magnat LZR 980 by Pininfarina. These high-performance over-ear headphones set a new standard in sound quality, ergonomics and elegant design. The Pininfarina team conceived the product as a unique shape characterized by sculptural and dynamic surfaces. A distinctive curvy line comes to life from the ear cup, continues through the entire headband to finish its ride on the second ear cup conveying continuity to the product profile.

Starting from a careful study of the ergonomics of the ear the team designed the formfitting shape of the ear cups able to grant the highest level of comfort to the end user. An iconic metal element connects the two main parts of the product – the ear cups and the headband – fulfilling at the same time an aesthetic and functional purpose. The outstanding design is combined with Magnat’s innovative laser technology.

The idea

The breakthrough: the laser technology

Magnat’s more than 40 years of experience in loudspeaker development and one of Europe’s most sophisticated acoustic labs, enabled to create a product where design and technology meet on the same high level. Drivers were developed with the help of laser measurements in a vacuum chamber, creating an outstandingly transparent and dynamic sound experience.

Pininfarina also designed the packaging of the headphones, a unique case strongly consistent with the product. The combination of innovative technology, elegant design and attention to comfort gave life to a brand new product satisfying the dreams of music lovers who take style in high consideration.

The elliptical, nearly aerodynamic section of the Z-axis effectively conveys machine speed, while the contrast between the translucent, dark front part and the painted part enhances its dynamism. Under the polycarbonate band, two light strips have been added, which is a further reference to the automotive world. These multi-colour LEDs indicate the machine status from far away. Pininfarina has also reviewed all other machine covers, adding consistency and stability to its aesthetics.

We strongly believe that this product will set a new standard in the world of consumer goods: a perfect synthesis of German engineering and Italian design genius. Working together with Pininfarina is a positively inspirational experience.

Mark Finger - CEO of Magnat Audio-Produkte GmbH
MAGNAT - LZR 980 BY PININFARINA MAGNAT - LZR 980 BY PININFARINA

Pininfarina's way to Consumer Electronics


Other Works

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Contacts

Pininfarina



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