The rise of a seamlessly responsive environment

The Project

Light that Design the Experience

How does light influences the human being? The new Novem’s design center rising in Vorbach, Bavaria, answers this question. Thanks to an innovative architecture design by Pininfarina, German car interiors maker can now present a seamlessly responsive environment where visitors can gain an in-car experience shaped by light.

Translating values in a new design language is the challenge we face in each project, sharing a common background in the car design, we have immediately found a great harmony with Novem, being able to recreate the in-car experience into a building

Paolo Pininfarina - Chairman of Pininfarina Group

The Way

Interactive Journey Shaped by Light

Light is a protagonist of this project and light is the element that shapes the in-car experience both from an aesthetic and from a functional point of view. The architectural concept is therefore based on light flows that guide the visitors inside the Novem Interior World.

On the use of simple and essential materials like glass, the role of light will be emphasized. Dynamic shapes take the visitor on a journey through six different areas. They allow the discovery of the materials and its potential, strongly leveraging on new technologies to envision the future.


The Idea

Architecture expression of the in-car experience

Novem’s mission is to create perfect car interiors and light has a fundamental role to reach this goal. World leader in high quality trim elements and decorative function elements for car interiors, Novem shares with Pininfarina a strong passion for innovation. Novem chose Pininfarina to translate their vision in the car interiors into an architectural language able to express the same values in the interiors of their new design center.


Pininfarina is known for creating elegant styling concepts with state-of-the art engineering solutions. The architecture, fittings and all materials used are unique and enable our customers to sense and feel the power of our innovations.

Günter Brenner and Dr. Johannes Burtscher - Novem Managing Board

Pininfarina's way to Architecture

Do you want to create something together?



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