The project

Exploring wellness through design

For this year’s CASACOR Miami, international design firm Pininfarina will once again bring its inspiring, provocative concepts to life through an exploration of the concept of wellness. Drawing inspiration from the resurgence of interest in human-centered and conscious living, Pininfarina’s exhibition will encourage a conversation about mindfulness at a global scale through a uniquely immersive experience that engages each of the five senses.

Paolo Trevisan - Head of Design of Pininfarina USA

The way

A journey to self-realization

The plan for the exhibition is anchored in a single, interactive pathway, intended to represent the journey to self-realization and groundedness. Designed to detach each visitor from the technology-driven world and reconnect the body to a sense of self, the pathway leads to a secluded, calming oasis hidden within the installation. Participants find this pathway at the end narrow tunnel, perfectly balanced by a lush, central tree of life. Above, a cascading garden provides a sense of security, slowing visitors’ racing minds and allowing them to find peace and healing in nature.

The biophilia was curated by LAND. Design, with the purpose of wellbeing; whether used for medicinal or fragrant purposes, each of the plants were selected for its benefit to the human body. Capitalizing on sweeping city views, which are framed by a custom built bar at the window, visitors will discover the oasis within––invited to unwind and connect explore their taste buds over a cup of herbal tea.

The Idea

Experiencing through the five senses

Driven by the philosophy that good design can support good health, Pininfarina incorporated the five senses—sight, smell, touch, taste, and sound—into the design of the exhibition to create moments of healing and tranquility for the mind, body and spirit. For sight, written affirmations and strategically-placed lighting facilitate visitor relaxation; for sound, calming music that corresponds to mood lighting defines the energy of the journey, encouraging visitors to release the tensions of modern life; for smell, natural biophilic aromas enhance one’s connection to the natural world; for taste, calming tea is available for those who enjoy the ritual; and for touch, peaceful, grounding materials and textures exude serenity and offer comfort.

Working with the Pininfarina team for our Casacor event was an amazing experience from beginning to end. The creativity, aesthetic, attention to detail and integration of cutting-edge technology and materials was simply stunning. We look forward to keep working with Pininfarina for many years to come and execute many new projects together.

Lucio Grimaldi - Casacor Miami CEO

Pininfarina's way to Architecture

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