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The project

A contribution to contemporary American Architecture

VITRA is a commercial and residential project located in the area of Balneário Camboriú in Santa Catarina, Brazil by developer Construtora Pasqualotto&GT.

Vitra is situated in a central shopping street close to the beach, the project features a residential and a commercial area. Positioned as a high-end property with a focus on the user experience, the spaces have been enriched by the Pininfarina design and style through the characterization of the most important common spaces.

Vitra provides a full Pininfarina luxury experience. The design has won several awards including the 2015 American Architecture Award assigned to the best new buildings designed and constructed by American architects in the U.S. and abroad and the 2017 German Design Award for Excellent Communications Design Architecture.


  • American Architecture Award 2015
  • German Design Award 2017

We are very proud of this award because it recognizes our project as a surprising new addition to its urban location. According to the jury, every detail is exquisitely refined and the project is a game-changer that other architects, clients, and local authorities should aspire to.

Paolo Pininfarina - Chairman of Pininfarina Group
Paolo Pininfarina

The way

Elegance and refinement. Outside and inside

The commercial area, at the base of the building features large glass walls which give high visibility to luxury shops and enhance the visual experience between the inside and outside environments. In order to distinguish the commercial area from the residential, Pininfarina has provided a band, an iconic element that strongly identify the building, turning the project into a unique landmark. It is characterized by dynamic and fast lines, which reminisce a race track, giving a sense of movement to the entire structure.

The residential skyscraper features 43 floors and 75 apartment units. The design allows residents to enjoy the spectacular view using a brise-soleil system that, beyond having an aesthetic value, has an important functional role, allowing the sea breeze to flow through.

Pininfarina also designed the interior common areas including the dry and wet bars, a flame bar, tennis and basketball courts, full spa and gym, game room, children’s playroom, playgrounds, the sky lounge on the rooftop, and more in a characteristically Pininfarina style. The rooftop bar area features a structure with flowing lines and a combination of carefully materials that match the external environment.

The Idea

A holistic experience

Pininfarina designed VITRA with a holistic approach, designing every environment to resemble the same elegance and refinement of the exteriors of the building, providing a full Pininfarina luxury experience with outstanding innovation and technology combined with awarded design quality.

Pininfarina's way to Architecture

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