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SHARP BY PININFARINA
A NEW DESIGN IDENTITY FOR SHARP. A WHOLE NEW COLLECTION OF TVS AND AUDIO SYSTEMS
The project
The best. Italian design and Japanese technology
Pininfarina and Sharp, on the occasion of the IFA Show in Berlin, will reveal to the world their new premium TV and audio system collections. The project is the successful result of a fruitful collaboration, able to perfectly blend iconic Italian design and Japanese cutting edge technology.
The strength of Pininfarina lies in the ability, resulting from its experience in different sectors, to have a coherent vision, so that each product is projected in relation to the imaginary of the environment in which it will find its accommodation. Working on a whole range of products gives us the opportunity to conceive and create a precise and non-contradictory identity, which represents the real success of this project.
The way
Premiumness and innovation
The Italian design house identity, based on the strong connection with car design, has been masterfully translated in this project placing as cornerstones its distinctive elements of premiumness and innovation. Pininfarina leveraged on its expertise, acquired through extensive collaborations in industrial and interior design, to create astonishing beautiful products for Sharp’s entertainment system, creating value for the home environment.
We know that design plays an important role for customers when it comes to buying a TV or audio product. After all these products are a central element of their apartments and houses. That’s why we are pleased to develop together with Pininfarina a full range of new products, that appeal to discerning customers through their novel dynamic design and enable SHARP to tap new groups of buyers. That corresponds ideally with SHARP’s credo, as we strive to support our customers’ lifestyles and working patterns. It is not only a matter of technology, the point is rather to provide solutions to specific situations and requirements through our technology.
