World famous premium brand, Pininfarina is the emblem of Italian design since 1930. The symbol of a sophisticated lifestyle and vision, able to conjugate innovative experiences, performance, emotions and aesthetic excellence.
Competitive Advantages - Design by Pininfarina
The association with the brand Pininfarina offers compelling competitive advantages, including:
Investing in Design, hence making a strong statement towards the value of company’s vision, products and business purpose, which represents a benefit for customers, stakeholders and investors.
Co-branding with a distinguished and aspirational worldwide-renowned trademark that stands for innovation, premiumness, sustainability and elegance (with a touch of exquisite Italian style)
Empowering, in collaboration with Pininfarina, a strategic communication tool, enabling extended global media coverage and positive PR
Boosting the brand awareness and elevating the brand image and perception
Addressing clients and markets internationally with a distinctive value proposition
Consolidating the price positioning strategy
The quality, timeless design and beauty of a Design by Pininfarina project appeal to a global audience of brand-conscious users.
Brand, marketing strategy, launch strategy and design, when connected, drive business impact.
Our approach to brand licensing comprises:
Project Narrative and Launch Strategy
Brand Licensing Rights - Design by Pininfarina
Marcom Package
Pininfarina Press and PR activities
Pininfarina Store
Project Narrative and Launch Strategy
The marketing and communication team of Pininfarina will contribute to identify the most effective marketing and communication strategies and to distinctively leverage the exclusive Pininarina lifestyle image, legacy and brand, so as to market the project successfully.
Brand Licensing Rights
Brand Licensing rights means:
Reference to Pininfarina as the designer of the project
Presence of the Pininfarina trademark design by Pininfarina on the products
Use of Pininfarina name and trademark in the press releases as well as in the sales and marketing materials related to the project prepared by the Client
Marcom Package
The Marketing and Communication package comprises:
Active participation of Pininfarina’s representatives on the occasion of the project’s launch event and for interviews with journalists and the media in general
The possibility of leveraging Pininfarina representatives (including Pininfarina’s designers) for articles, publications and videos describing the project concept and inspiration
Access to Pininfarina historical photos as well as iconic materials and pictures
Presence of the Client's design story on the Pininfarina’s website
Pininfarina Press and PR
Proactive support and involvement of Pininfarina press office and media platform (namely website, social media and journalist network) in order to create synergies and get an extended, premium and global media coverage.
Pininfarina Store
Partnering with Pininfarina also means having access to the official Pininfarina online store. A prestigious showcase made available to Pininfarina’s clients that operates at a global scale, a tool to get in touch with new markets and customers.