Velasca, a brand that has made Italian artisanal excellence its flagship, and Pininfarina, synonymous with Made in Italy design, write the second chapter of their journey together, centred around style, elegance and Italian craftmanship. Following the success of their first collaboration, which brought forth the birth of the Monviso footwear in 2021, the two brands have expanded their product range, introducing a new shoe model and a new exclusive outerwear piece.
The unveiling of this new project is a further step in celebrating a partnership that goes beyond the mere creation of products, embracing the sharing of values and a common love for excellence.
The collaboration between Velasca and Pininfarina aims to pay homage to the beauty of Made in Italy, creating a perfect balance between timeless elegance and sophisticated innovation that characterize the Italian heritage. Passion, craftmanship, and a love for authentic beauty have always guided these two entities. The new products perfectly reflect this fusion of style, combining fluid and minimal forms with the sporty and tailoring essence of the selected materials.
Even names of the new creations draw inspiration from the two brand’s souls: Piemonte, the birthplace of Pininfarina, and Lombardia, where Velasca has rooted itself for over a decade.
Lausetto – the peak of the Alps nearby Cuneo – is the new footwear designed by Pininfarina: a tribute to comfort and elegance, designed to accompany the contemporary man in every step. It is a shoe that blends the world of the mountains with that of sailing tradition. It evokes an off-road spirit without forgetting comfort, thanks to the ergonomic insole, and the quality of materials.
On the other hand, Po is the new outwear piece born from the meeting of sartorial elegance of virgin wool and the practicality of technical fabric, offering a refined and contemporary silhouette that adds a uniquetouch of style.
The launch of these new products is only the first step toward a longer-lasting collaboration that will soon expand its offering with innovative accessories, such as backpacks and duffel bags, perfect for those seeking a balance between a classic spirit and an adventurous attitude.
“Velasca and Pininfarina are two iconic brands that have the mission to showcase Made in Italy to the world. For this reason, we are excited to embark on this new collaboration: a creative and immersive journey exploring Italian identity. The symphony composed with elegance and Italian heritage reveals its magnificence through these products. A tribute to our country’s heritage and excellent craftmanship, destined to capture the hearts of those seeking the perfect harmony between style and quality for their daily lives” says Enrico Casati and Jacopo Sebastio, founders of Velasca.
“With pride, we present the second Collection born from the collaboration between our design teams after the success of the first”, says Nicola Girotti, Head of Product Design at Pininfarina. “The strong bond with Velasca originates not only from the perfect understanding of conceiving new products but embraces a common vision of a lifestyle based on timeless beauty and doing things well in Italy”.