Product Design

Every project starts with a reasonable understanding of the direct and, possibly, the indirect users we are designing for, their needs, wants, contexts and journeys. Such an understanding is built by means of direct or indirect explorative research and is translated into user & journey modeling as an essential step to imagine and define the experience people will have with the products as users.

Following the previous phase, the next step foresees testing such identified experiences through internal and external evaluations with the most relevant stakeholders. We then translate our understanding into tangible elements, such as renders, physical or digital mock-ups and virtual reality simulations, for a correct evaluation of designed concepts, the interaction and the overall experience.

Having improved the designs according to the requirements and insights identified in the previous phase, we finalize in detail the 3D files and all the needed materials up to the pre-feasibility of the products, the digital interfaces and the overall experience. High-fidelity prototypes (physical, digital, and/or through the use of VR/AR or Mixed Reality) could also be created for a final evaluation before moving to the industrialization phase.