Pininfarina’s Product Design merges its rich history with new technologies, applying its multidisciplinary expertise across industries, from furniture design to consumer technology, through lifestyle products and performance apparel.

Its vision embraces complexity, transforming challenges into elegant, functional solutions that enhance user experiences and amplify brand identity.
Beauty - Pininfarina
Performance - Pininfarina
Impact - Pininfarina

Beauty

The culmination of a rich legacy in a contemporary context.

Performance

Functionality and user experience at the core of the design.

Impact

Striving for a positive social and environmental outcome.
  • Definition
  • Design
  • Development

Definition

Experience Definition

Every project starts with a reasonable understanding of the direct and, possibly, the indirect users we are designing for, their needs, wants, contexts and journeys. Such an understanding is built by means of direct or indirect explorative research and is translated into user & journey modeling as an essential step to imagine and define the experience people will have with the products as users.


Design

Design definition

Following the previous phase, the next step foresees testing such identified experiences through internal and external evaluations with the most relevant stakeholders. We then translate our understanding into tangible elements, such as renders, physical or digital mock-ups and virtual reality simulations, for a correct evaluation of designed concepts, the interaction and the overall experience.


Development

Product & Experience refinement

Having improved the designs according to the requirements and insights identified in the previous phase, we finalize in detail the 3D files and all the needed materials up to the pre-feasibility of the products, the digital interfaces and the overall experience. High-fidelity prototypes (physical, digital, and/or through the use of VR/AR or Mixed Reality) could also be created for a final evaluation before moving to the industrialization phase.