Design shapes the world, and this is what Pininfarina, one of the main global players in the field of design, has always been doing. The philosophy of our design comes from the Founder, Battista Pinin Farina. His work consistently combined aesthetic choices with technical reasoning, in a constant search for beauty and elegance, aiming to envision the future.
Over the years, additional distinctive elements have been added to these principles, which have always characterizied Pininfarina, and these are proposed by Pininfarina to its clients:
The ability, through its multi-sectoral expertise – in Automotive, Transportation, Architecture, Product & Experience - to provide an interdisciplinary approach to design, integrating inspirations and ideas from different sectors.
The availability of its international teams, located in Italy, Germany, China, and America, designed to integrate under a unique creative management and project development, according to the needs of our clients and ensuring the localized management of projects.
The use and continuous investment in the most advanced technologies, to make the design development process more efficient in terms of time and costs, benefiting our clients, and more effective in terms of decision support. An example of this integration of technologies is Pininfarina's Wind Tunnel, a unique and crucial factor in the development of design not only in the automotive industry but also in various other applications. Another example is the use of cutting-edge technologies like virtual reality, allowing the user to visualize onboard spaces in different layouts and finishes.
Pininfarina's inclination to design the future continues to be perpetuated every day with the constant search for innovation and timeless beauty.