Pininfarina

The mission of Pininfarina Architecture is to develop timeless beauty, unaffected by the ever-accelerating changes in society and the world, yet simultaneously embracing them. This beauty, however, is not just an end in itself; it also carries a distinct identity, meaning, and above all, impact. This philosophy is inherited from its automotive origins.

Over the years, Pininfarina has expanded its expertise to the design of various means of mobility and transportation, crafting interiors and exteriors for trains, buses, people movers, professional and heavy-duty vehicles, two-wheelers, and much more. In the project creation phase, Pininfarina goes beyond defining the design; it reimagines the conception and use of the transportation vehicle for the end user, striving to make it as efficient, safe, and sustainable as possible.

In the field of yachting, Pininfarina designs vessels that blend high performance, innovation, and beauty, crafting unique sailing experiences. Over the years, Pininfarina has collaborated with numerous shipyards in the design of both motor and sail yachts, redefining their brand identities and introducing new expressive languages.

Pininfarina combines beauty and innovation to create extraordinary product experiences that hold value for customers, individuals, and the planet. The design definition process is guided by a profound understanding of user needs and extends to the entire user experience. The Product and Experience Design team not only creates visually stunning products but also ensures an intuitive and engaging user experience.

The Pininfarina Wind Tunnel represents a cutting-edge strategic tool for OEMs (Original Equipment Manufacturers) to achieve high standards in terms of vehicle performance, energy consumption, and overall comfort through aerodynamic and aeroacoustic testing and validations. The Wind Tunnel extends beyond the automotive sector and finds applications in other fields such as architecture and product design.