Pininfarina China

Hanqing Li

General Manager

Matteo Fioravanti

Senior Vice President Design

Hanqing Li

General Manager

Matteo Fioravanti

Senior Vice President Design
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Hanqing Li
General Manager

With the end of October 2023, architect Hanqing Li took on the role of General Manager.

Before joining Pininfarina, Mr. Hanqing Li combines extensive experience in the world of design and engineering, has been taking increasingly responsible positions as Branch Manager, China Regional Sales Director and General manager in both Italian and Chinese markets within sector-leading companies.

Over the years, he focused on combining creative talents and innovative technology to achieve solid and stable goals in the field of automotive, industry business, innovated new mobility and lifestyle experience, aiming to create better life for people through design.

Mr. Li boasts a profound understanding of the Italian context, having studied from Politecnico di Torino and graduated in double degree of management and architecture.

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Matteo Fioravanti
Senior Vice President Design

Matteo Fioravanti, architect and designer is the new Senior Vice President Design in Pininfarina Shanghai. He brings extensive experience in the world of design, initially in Italy and more recently in China. He covered the role of Design Director and worked for important automotive brands such as Ferrari, Toyota, Alfa Romeo e Lancia. Before moving to China, he was the design director of Fioravanti srl, renewed company in car design. The entire creative structure of the company will report to him.