Americas

An architect and urbanist with a dual degree in Architecture and Building Engineering, Eugenia has built an international career at the intersection of design, cities and human experience. Her professional journey has taken her from leading design practices to public institutions, including WXY, WSP USA, the City and County of Denver, where she served as Chief Urban Designer, and the New York City Department of City Planning. Across these experiences, she has led complex projects and multidisciplinary teams, bringing together architecture, infrastructure, mobility and urban development with a constant attention to the quality of the places people inhabit.

Alongside her professional practice, Eugenia has taught at Cornell University in New York and YACademy in Bologna, and has contributed to the international dialogue on urban design through lectures and speaking engagements. Recipient of the Michael Weil Award for Excellence in Urban Design, she brings to Pininfarina a perspective shaped by both design and public leadership, and by a deep belief in the transformative power of thoughtful design.

As General Manager of Pininfarina of America, Eugenia leads the company’s activities across the Americas, bringing Pininfarina’s distinctive culture of beauty, innovation and design excellence to new contexts and opportunities. Her approach is grounded in the conviction that the most enduring design is that which creates an emotional connection, giving form to ideas while enriching the way people experience the world.

Paolo Trevisan is Head of Design and Architecture of Pininfarina America. He has been in Miami since 2004, with the task of creating a multidisciplinary design team in the United States. He works closely with Italy, in particular with President Paolo Pininfarina. He is responsible for managing and delivering projects for the American continent.

In almost twenty years of experience in the company, he has managed over 100 projects that have won important international awards, including: the German Design Award 2017 for the Vitra, a skyscraper located in Balneário Camboriú, Santa Catarina, Brazil; the iF Design Award 2016 for the Cyrela tower in San Paolo; the Good Design Award for the Coca-Cola Freestyle® beverage dispenser.

In his spare time he likes to walk the streets of Miami on his Ducati or to be in the company of his wife, his 3 sons and his dog.

Samuele Sordi is Chief Architect Officer at Pininfarina of America. He joined Pininfarina in 2013, creating numerous residential and commercial projects in Europe, the Middle East and Asia. Many of the works he managed with his team have received notable awards, such as the Vitra residential tower (American Architecture Award 2015), the Cyrela tower by Pininfarina in San Paolo (iF Design Award) and the control tower for the new Istanbul airport (International Architecture Award 2016).

Previously, he worked for the Italian subsidiary of Zaha Hadid Architect and for Archea Associati.

Member of the Order of Architects since 2006, he graduated with honors from the University of Florence, where he held an academic position for five years.

Periodically invited by various universities and in events dedicated to design in Italy, North Africa and China to discuss the most important contemporary issues.

Samuele is also one of the founders of MlabArchitects, where he developed a wide range of projects and participated in prestigious international competitions – including the tender for the restoration of Livorno Water Customs, winning the first prize in 2009.

His philosophy tries to combine stimuli coming from different design specializations – car, product, UX or UI – favoring a holistic approach for a human-oriented design.