The brand design activity developed by Pininfarina is a strategic starting point that creates value and differentiation in the market. It stems from integrated skills across various sectors, available within Pininfarina.
Branding as a strategic tool
Brand design is essential for every company that wants to build and consolidate its own identity, distinguishing itself significantly in the target market. Thanks to its cross-sector expertise, Pininfarina is able to assist clients in defining the brand and its identity across all sectors. In brand design activities, Pininfarina aims to create, promote, and maintain a positive and recognizable image of the brand and related products and services. One of the central elements of brand design is the definition of a strategy, which involves identifying the values, mission, and vision of the brand itself.
Applications
Automotive
Pininfarina has collaborated with numerous automotive brands to define their brand identity as well as their product ranges. During the brand definition process, Pininfarina has worked closely with its automotive clients to create strong brand identities to enter the market and secure a good position.
Nautical
The nautical team has a long and lasting experience in branding services. Throughout the years, Pininfarina Nautical has been able to define the brand identity of important yacht brands including Princess. The creation of a new language for Pininfarina Nautical is the core activity for a successful brand, identifying the necessities of its clients.