Style, performance and material selection
A harmony of lines that come together to give form to beauty and functionality in a single piece of footwear. So, from the meeting between Velasca, a brand that has made Italian craftsmanship its standard bearer, and Pininfarina, a synonym of Italian design, comes Monviso, the new footwear that represents the two faces of Italian styling: design and craftsmanship.
A story of affinity
The name of this urban trail footwear symbolises the affinity of the two companies, which have worked in perfect harmony over the past few months, united by their passion for beautiful, well-made Italian products. The name Monviso is also a hymn to the origin of the two companies: the Monviso mountain is, in fact, Piedmontese like Pininfarina and is the source of the river Po that connects Piedmont to Lombardy, where Velasca was born.