Pininfarina has conceived some of the most beloved cars that have shaped the history of the global automotive industry, influenced the evolution of form and anticipated future trends: unique models, limited editions, mass-produced models, stylish models, research prototypes, each with a specific creative, technical, and industrial significance.
From the company’s founder Pinin to his son Sergio, and today to the designers working in our Design Centres in Italy, the United States, and China, Pininfarina's distinctive trait throughout over nine decades of history is the ability to "design the future," creating emotions.
The task of our designers continues to be to anticipate the future and make it a better place. In the case of automobiles, this involves a particular focus on how the user experience is changing, on sustainable mobility, and on cutting-edge technologies.
The new challenges that continue to emerge in the automotive industry are our challenges.