汽车行业

设计塑造世界，这正是全球领先设计品牌宾尼法利纳一直以来的坚持。我们的设计理念源自我们的创始人巴蒂斯塔·宾尼·法利纳（Battista Pinin Farina）。他的设计作品着眼于未来，集审美选择与技术逻辑于一体，不断追求美观和优雅。

多年来，宾尼法利纳在别具一格的设计原则中不断注入新的独特元素，而这些元素也体现在了为客户提供的服务当中：

• 凭借在汽车、交通运输、建筑、产品和体验方面的多学科专业技术，我们有能力通过综合性设计方法，以全面、协同的方式将用户体验的各个方面融入设计。

• 我们在意大利、德国、中国和美国拥有多支国际团队，能够根据客户需求提供极具创意的定制化项目开发管理方案，确保本地化项目管理。

• 我们运用并不断投资尖端技术，从客户利益的角度出发，提高设计开发工作的时间和成本效率，并提供更有效的决策支持。关于这类技术整合，其中一个例子就是宾尼法利纳的风洞技术，该技术在汽车行业和其他应用领域都起着独特、关键的作用。还有一个例子就是将先进的混合现实技术融入宾尼法利纳的人体工程学座舱“Cellula”，此工具在最大程度上实现尺寸、物理和人体工程学元素与虚拟现实的整合，其中包括通过HMI（人机界面）实现用户体验的整合。

宾尼法利纳不断追求创新和永恒之美，始终以未来为着眼点进行设计。

宾尼法利纳设计了不少备受追捧的汽车，无论是专属款、限量款、量产款、时尚款还是研究原型车，这些汽车在全球汽车行业的历史上留下了浓墨重彩的一笔，影响了汽车造型和未来汽车趋势的发展，每一款都具有特定的创新、技术和行业意义。

再到目前在意大利、美国和中国三地的设计中心工作的设计师们，宾尼法利纳在这九十年里始终以“设计未来”、创造情怀的服务理念独树一帜。

设计师们始终坚持“着眼未来、让未来更美好”的工作原则。就汽车设计而言，这需要设计师们密切关注用户体验的变化、可持续性交通运输以及尖端技术。

汽车行业不断涌现的新挑战，就是我们所面临的挑战。

Automotive Design and Vehicle Development

Building on an experience that has helped shape the international culture of automotive design, Pininfarina works with established manufacturers, emerging brands and industrial partners to develop vehicles that combine a distinctive identity, innovation and technical feasibility.

Its automotive design expertise encompasses exterior and interior design, UX and HMI, from the initial definition of the concept through the progressive development and refinement of the vehicle. Early involvement makes it possible to coordinate proportions, spatial configuration, technical architecture and the onboard experience, assessing the relationship between the design vision and development requirements from the outset.

The scope may include a new model, an entire vehicle family, the evolution of an existing platform or the definition of the design language for a new automotive brand.

An Integrated Development Process

The development process connects design research, user experience, technical feasibility and manufacturing considerations. Exterior and interior design are developed in relation to ergonomics, HMI and the vehicle’s main functional characteristics, establishing continuity between form, space and interaction.

Automotive engineering supports the design process through vehicle architecture definition, package studies, design feasibility and component integration. Solutions are progressively assessed against structural requirements, aerodynamics, materials, manufacturing technologies and target performance.

A combination of virtual and physical evaluation supports the project from early exploration through surface development and the consolidation of technical solutions. Pininfarina can contribute across several coordinated phases or deliver specific work packages, integrating with the client’s internal teams and existing suppliers.

Show Cars and Prototypes

Pininfarina develops and builds physical models for the presentation, evaluation and validation of new automotive concepts.

Static show cars represent exterior and interior design at full scale, including materials, finishes and perceived quality. Running demonstrators introduce functional and dynamic characteristics defined according to the objectives of the program, using either a purpose-developed architecture or a technical platform provided by the client.

Scale models, mock-ups, digital prototypes and functional prototypes can also be used to assess proportions, ergonomics, accessibility, visibility, interactions and component integration. The appropriate level of development is determined by the prototype’s purpose: presenting a design vision, demonstrating a technology, supporting a project decision or preparing for subsequent development and testing activities.

One-Off Vehicles and Limited Series

Pininfarina’s longstanding automotive experience finds one of its most complete expressions in programs that combine advanced design with specialist manufacturing expertise. Its capabilities in automotive design and coachbuilding support the development of one-off, few-off and limited-series vehicles, ranging from bespoke and custom projects to sports cars, supercars and hypercars.

The service may include vehicle conception, assessment of the donor vehicle or technical platform, design development, feasibility studies, engineering, material selection and validation of dedicated components. Technologies and production processes are configured according to the required performance, level of customization and intended volumes.

The same approach can be applied to special vehicles and restomod projects, coordinating stylistic and functional development with the technical characteristics of the original model.

When to Involve Pininfarina

Pininfarina can contribute to the definition of a new brand or model, the development of an automotive concept, the creation of a show car or running prototype, the evolution of an existing platform, and the development of a special vehicle or limited series.

The scope is configured according to the maturity of the program, the assets already available and the expertise within the client’s team. This flexibility supports either an integrated development path or targeted services in design, UX, HMI, engineering, prototyping and validation.