Kicking off CES 2024, iconic Italian design house Pininfarina is partnering with AC Future, a leading innovator in developing futuristic living solutions, to conceptualize and design an extraordinary mobile living space known as eTH - Electric Transformer House. This cutting-edge product aims to harmoniously blend luxurious amenities, smart technology, and ecofriendly features to embrace the mobility demands of the future. AC Future’s eTH showcase booth (also designed by Pininfarina) is located at LVCC, West Hall — Booth #6379.
More than just an RV, eTH offers a sustainable living platform, providing an extraordinary travel and living experience with various expandable structures tailored to everyone’s living habits and preferences. It caters to individuals and families seeking short-distance adventures and highly customized additional spaces to complement their primary residence. Each product features Starlink connectivity, copilot assistance, and customizable interior and exterior color options, ensuring an optimal experience in living, working, and traveling.
Among eTH’s distinctive features are moveable walls, which expand to 400 sq ft at the push of a button and significantly enhance the living space, redefining the concept of a home on wheels. The retractable solar panel roof captures and converts sunlight into electricity, generating +25kWh, and prioritizes sustainable living. Further, eTH’s Atmospheric Water Generator system converts moisture from the air with up to 50L of ambient clean water daily.
In addition to its expandable walls, eTH boasts collapsible and modular furniture that condenses for easy driving and parking — striking an optimal balance between maneuverability and spacious living. It can also serve as both an Accessory Dwelling Unit (ADU) and a moving office. Equipped with Starlink and Co-Pilot, eTH’s advanced cockpit features cutting-edge driver assist technology, a flexible dashboard/office desk, and integrated entertainment. All of eTH’s features as well as the vehicle itself are powered entirely by green energy with 7 days of off-grid capabilities. More than a home on wheels, eTH is, according to Arthur Qin, AC Future’s Owner, a “vision of the future.”
“Our collaboration with Pininfarina on the Electric Transformer House is not just about designing a living space; it’s about reimagining the way people experience off-grid living. With Pininfarina’s experience in innovative product design across industries, they were a natural fit for the partnership,” explains Arthur Qin. “We are tapping into the growing enthusiasm for mobile lifestyles among all demographics, and our innovative approach is strategically positioned to provide a unique experience that aligns with the eco-conscious values of our customers.”
Known for its iconic designs across the automotive, architecture, industrial design, nautical, and transportation, to name a few, Pininfarina was entrusted with encapsulating AC Future’s core philosophy of luxury, comfort, and relentless innovation through the eTH.
Vice President Design Pininfarina of America Paolo Trevisan states, “We are so excited to collaborate with AC Future, a partner that shares our vision for innovation and commitment to creating a better and sustainable future. We believe in creating new experiences with the multidisciplinary approach that characterizes our design process. In this case, blending seamlessly how people live and move, creating a unique experience for a new lifestyle icon.”