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Pininfarina at ISPO Munich 2023 - Pininfarina
November 28, 2023

Pininfarina at ISPO Munich 2023

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  • Category
    Press Release
  • Reading time
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  • Date
    November 28, 2023

Pininfarina exhibits its skills in designing sport equipment, and previews the world’s cleanest snowmobile developed with Swedish company Vidde.

Following a long track record in designing sport equipment and products that combine beauty, functionality and performance – from bicycles to fitness equipment and accessories –, Pininfarina is exhibiting at ISPO Munich 2023, the world’s largest sports trade fair for the sports industry, showcasing the world’s cleanest snowmobile developed with Swedish company Vidde.

A sneak preview of the Vidde snowmobile will be world premiered at ISPO 2023, ahead of its official launch early next year, giving visitors the possibility not only to see it but above all, to experience it for themselves through the combined use of physical and virtual models.

With the objective to bring its carbon emissions to less than 100 g/km, Pininfarina and Vidde collaborated to create an environmentally sustainable snowmobile that, beyond being electric, was designed to maximize its service life through a design that is:

  • Timeless: practical, easy to use, versatile to drive, modular, and upgradable;

  • Purposeful: sturdy, easy to service, nimble, and with great attention to details;

  • Attractive: simple, inviting, natural, and one in which form and function perfectly align.

In this project, Pininfarina leveraged all of its product & experience design & innovation capabilities, from exploratory research to strategic design, product and interaction design, virtual and physical modelling & prototyping, as well as evaluative research.

At ISPO Munich 2023, Pininfarina will also display other impactful projects, blending beauty and innovation, from an early adaptive uniski research project to the Turin Winter Olympics torch and other past and current branded products.

Come and meet us at ISPO Munich 2023’s Sustainability Hub, Hall A1-1, Booth 243, from November 28 to 30.