A focus on stationery items and accessories
Pininfarina has increased its ownership in Signature—the joint venture launched with Napkin in the writing accessories sector—from 24% to 84%.
“With this initiative,” said Silvio Angori, Vice President and CEO at Pininfarina, "we are completing a strategic process aimed at strengthening our presence in the consumer channel, while helping to further enhance the Pininfarina brand. Signature, established in 2018 as a joint venture with Napkin, represents a true laboratory of innovation for us: a project known as ‘Pininfarina Segno’ that combines design, creativity, and Italian craftsmanship to create objects that revolutionize the writing experience. Our goal is to further develop the world of stationery, accessories, and lifestyle in general as a strategic sector for Pininfarina, opening up new scenarios in terms of materials, technologies, and methods of use."