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June 08, 2025

Pininfarina hosts Pistons & Pretzels in its HQ

A Record-Breaking Event
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  • Category
    Press Release
  • Reading time
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  • Date
    June 08, 2025

Celebrating Car Culture

The worlds of automotive design and car culture converged in spectacular fashion last Sunday as Pininfarina welcomed a special edition of Pistons & Pretzels, organized in partnership with Konzepthaus, to its Cambiano headquarters.

Nestled amid nature and creativity, the historic design hub provided the perfect backdrop for a day celebrating the artistry, innovation, and passion of the automobile. The response was overwhelming: 700 tickets sold out within days, more than 150 vehicles—including rare and unique models—were showcased, and the event buzzed with designers, collectors, and enthusiasts from all generations.

Adding to the occasion, visitors enjoyed exclusive tours of Pininfarina’s wind tunnel in Grugliasco and the prestigious Automobili Pininfarina atelier, both of which reached full booking capacity within hours of opening registration.

“We are deeply grateful to the entire Konzepthaus team for embracing the idea of bringing Pistons & Pretzels to Pininfarina and for their dedication in creating an unforgettable experience,” said Pininfarina in a statement.

The event was more than a gathering—it was a celebration of shared passion. At Cambiano, where visions of the future take shape every day, last Sunday was a vivid reminder of what unites the community: a love for design, a respect for heritage, and the enduring spirit of the automobile.