Pininfarina unveils the design of Unica: a new residential building in Puerto Madero, Argentina

Miami, FL., March 19th, 2024 – Pininfarina, the world - renowned Italian design house, proudly unveils the design of “Unica,” a groundbreaking residential project that redefines urban living in the heart of Buenos Aires’ prestigious Puerto Madero district, one of the largest waterfront transformation projects in Latin America. This architectural marvel, that will be built by the developer Vizora, seamlessly merges historical elegance with contemporary innovation, marking a new chapter in the city’s architectural evolution. “Unica design by Pininfarina, a project developed together with the BMA architects as local AOR, captures the essence of Puerto Madero’s transformation—from a forgotten part of the city to a vibrant, dynamic district that is at the forefront of Buenos Aires’ evolution. It is a physical manifestation of the area’s renaissance, offering a living space that is as forward-thinking as the urban regeneration project it complements,” says Samuele Sordi, Chief Architect Officer at Pininfarina. “This tower does not just offer residents a place to call home; it invites them to be part of a larger story of renewal and innovation, setting new standards for living in a city that is rediscovering itself.” Unica is a tribute to Buenos Aires’ architectural narrative, with Pininfarina drawing inspiration from the city’s historical urban landscape. The tower’s design, with its sweeping cornices and vast glass exteriors, presents a contemporary reimagining of classic architectural motifs. These elements are crafted not merely for their visual impact but with a keen emphasis on promoting the wellbeing of its residents. The architecture facilitates a harmonious flow of natural light, illuminating the interior spaces and fostering a vibrant, healthful environment. Furthermore, the expansive windows open up to unparalleled vistas, offering residents a serene backdrop to their daily lives. A key aspect of Unica’s design is its integration with the natural elements, particularly water, embodying the essence of biophilic design. The building’s facades and fences feature water-inspired patterns that evoke the nearby Rio de la Plata, creating a sense of continuity with the environment and paying homage to the city’s geographical context. This approach not only creates a visual connection with the surrounding natural landscape but also honor the city’s position by the river. Unica’s interior is a celebration of elegance and refined taste, showcasing an exquisite palette of natural materials like dark walnut, white marble, and green marble. These materials are not only selected for their premium quality but also for their ability to engage the senses and create a multisensory experience. The rich textures and colors of the wood and marble evoke a sense of warmth and elegance, appealing to the touch and sight. This sensory-rich ambiance offers residents an unmatched living experience, where every detail contributes to a deep sense of comfort, well-being, and connection to the natural world. Vizora, the developer behind Unica, brings over 20 years of expertise in the real estate sector, with a passion for innovation and lifestyle creation at the forefront of their projects. BMA, by architects Martín Bodas, Rodolfo Miani, and Alex Anger, is an international architecture firm born from a university project, evolving into a globally recognized entity since the 1990s. With a portfolio including projects like Aston Martin residences tower in Miami and the Ezeiza Airport, the firm champions architecture tailored to each location’s needs, marked by expansion across continents and numerous international awards. The unveiling of Unica comes on the heels of its recent accolade, the International Residential Architecture Awards 2023 by The Architecture Community, further solidifying the project’s status as a benchmark for architectural excellence. As this iconic high-rise project takes its place in the skyline of Puerto Madero, it promises to redefine urban living in Puerto Madero, offering a unique blend of history, luxury, and modernity to its inhabitants.