For its 95th anniversary, Pininfarina takes center stage at the Salone Auto Torino, in a truly extraordinary setting: the Cour d’Honneur of the Royal Palace, in Piazzetta Reale, which from September 26 to 28, 2025, will host six of the brand’s most iconic creations.
A unique journey through past, present, and future of automotive design, featuring cars that have made history alongside prototypes that showcase the company’s forward-looking vision:
Cisitalia 202, defined as “a rolling sculpture” and displayed at MoMA New York;
Ferrari 308 GTB, celebrating its 50th anniversary, exhibited in the Cour d’Honneur thanks to MAUTO – the National Automobile Museum, which is lending the car from its Collection;
Honda HP-X, recently restored at the Pininfarina atelier in Cambiano;
Sintesi, a futuristic manifesto of sustainable and connected mobility;
2uettottanta, an elegant tribute to Alfa Romeo’s spiders;
Sergio, the dynamic Ferrari-based barchetta dedicated to Sergio Pininfarina;
Automobili Pininfarina B95, the world’s first electric hyper barchetta, recently awarded the Red Dot Award: Design Concept 2025.
An unmissable opportunity to celebrate Pininfarina’s stylistic heritage and the evolution of its formal language, which since 1930 has blazed new trails in global automotive design.
At the same time, on Sunday, September 28, another Pininfarina jewel will be featured at the Festival Car Concours d’Elegance in Revigliasco Torinese, an international event recognized by FIVA and listed on the Fédération Internationale des Véhicules Anciens’ “Premiere Event” calendar. Conceived by Federico Ferrero and now in its fourth edition, Festival Car transforms the hillside village on the outskirts of Turin into an open-air salon dedicated to the history and design of the automobile, attracting collectors and enthusiasts from across Europe.
In this exceptional setting, the Ferrari Mythos (1989) - a concept awarded the Car Design Award and a symbol of Pininfarina’s creativity - will be displayed in Piazza Sagna, the vibrant heart of the event, underscoring the enduring bond between the brand and the Turin region. Further highlighting the brand’s contribution to design history, the “Pininfarina Award” promoted by ASI will be presented to the best Pininfarina car in the competition, selected by the Festival Car jury.
The Salone Auto Torino and Festival Car mark another milestone in Pininfarina’s 95th anniversary celebrations, which in 2025 have already included Milan Design Week, MAUTO Turin, Shanghai, Pebble Beach Concours d’Elegance, and Munich.