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BMW Gran Lusso Coupè - Pininfarina

BMW Gran Lusso Coupè

The exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina.
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  • Category
    Limited series
  • Client
    BWM Group
  • Location
    Munich, Germany
  • year
    2013
Consummate elegance.
The project

Exclusivity in luxury

BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupé, the two time-honoured companies present the outcome of their first collaboration. The BMW Pininfarina Gran Lusso Coupé is a one-off and represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class – typically BMW while sporting the distinctive signature of Pininfarina.

AWARDS

  • the GOOD DESIGN™ Award 2013

  • Special Mention within the German Design Award 2014

The way

A perfect design philosophy

The BMW Pininfarina Gran Lusso Coupé adds a new dimension to the BMW claim to exclusivity. This painstakingly created one-off captivates the viewer at first glance. Liberal surface areas and taut contours are the distinguishing elements of an elegant car body. Typical BMW proportions – a long wheelbase, stretched bonnet and set-back greenhouse – imbue the BMW Pininfarina Gran Lusso Coupé with imposing dynamics even when stationary. At the same time the car exudes balance and harmony: BMW values such as technology, dynamics and precision are complemented by the skilled craftsmanship of Pininfarina to create a very special holistic experience.