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Primeclass - Pininfarina

Primeclass

Unveiling an Array of Five Unique Airport Lounges
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  • Category
    Interior
    Architecture
  • Client
    Nuevo Pudahuel – Arturo Merino Benítez International Airport in Santiago de Chile
  • Location
    Santiago de Chile
  • year
    2024
Primeclass Pacifico Design by Pininfarina
The Project

Enhancing the Travel Experience through Innovative Design and Sensory Engagement

Pininfarina proudly announces the unveiling of the design for Primeclass Pacifico, a series of five distinctive airport lounges with different dimensions located at the Nuevo Pudahuel – Arturo Merino Benítez International Airport in Santiago de Chile. This project, the first for the company in Chile, which saw the collaboration of Primeclass Pacifico, Servicios Aeroportuarios, TAV OS, and Grupo Arquitectos, marks a significant milestone in enhancing the travel experience through innovative design and sensory engagement. The project showcases Pininfarina’s commitment to sustainability, with locally sourced materials, and wellness, with each lounge designed to meet rigorous WELL certification standards.

The Way

A Sensory Design

The design concept of Primeclass Pacifico design by Pininfarina revolves around three pillars: Environmental Sustainability, Sensorial Well-being, and Travel Experience. Pininfarina’s design strategy incorporates natural elements, cutting-edge technology, and biophilic principles to create a harmonious and healthful environment that promotes relaxation. The project showcases Pininfarina’s commitment to sustainability, with locally sourced materials, and wellness, with each lounge designed to meet rigorous WELL certification standards. Features such as relaxation areas, circadian rhythm lighting, and seasonal food offerings align with the firm’s dedication to promoting health and well-being. The lounges are inspired by the diverse regions of Chile, from the mystic allure of Easter Island to the rugged beauty of Patagonia. This geographical narrative is woven into the design through materiality, textures, and colors, offering passengers a multi-sensory experience that stimulates the five senses and fosters a deep connection with the natural world.

The Idea

The Airport Lounge Experience as a Seamless Journey

Pininfarina has crafted a series of lounges that not only elevate the brand identity of Primeclass Pacifico but also contribute to a more sustainable and enjoyable travel experience. This project underscores Pininfarina’s expertise in creating spaces that are both aesthetically pleasing and functionally sophisticated, setting a new benchmark for airport lounge design. With Primeclass Pacifico, first architecture project in Chile for Pininfarina, Pininfarina embarked on a mission to redefine the airport lounge experience as a seamless journey of discovery and well-being. Each lounge serves as a vibrant gateway to the diverse beauty of Chile, offering travelers a unique opportunity to connect with the country’s rich landscapes and cultural heritage even before they step outside the airport. Pininfarina's vision extends beyond the traditional view of airports as mere transit.