JavaScript is required
Higold Headquarters - Pininfarina

Higold Headquarters

The first Pininfarina architectural project in China.
Discover more
  • Category
    Architecture
  • Client
    Higold
  • Location
    Shunde, CN
  • year
    2017
An iconic, elegant complex where architectural elements, public spaces and products are integrated in a unique, strong identity.
The project

A unique style

Higold Headquarter, which will rise in Shunde, is an iconic, elegant complex where architectural elements, public spaces and products are integrated in a unique, strong identity. Pininfarina Architecture has authored the whole architectural project, from the façade design to the landscape.

The project takes its origin from the connection between two buildings – the main one dedicated to the offices and the other one used as a guesthouse – drawing inspiration from a poetic concept: a mother leading the way to her child, supporting it during the first steps of its life. The extension of the mother’s arm that reaches for the child’s hand was the driving element of the whole project, focused on the creation of a connection bridge. The iconicity of the building is enhanced by curtain walls that create a more outwardly shaded effect, thanks to a glazed double skin, and a more internally transparent surface.

The way

The power of connection

As for the interiors, Pininfarina's design focuse on seamless interactions within an open space. The slanting curtain wall gives the atrium an expansive, flowing form, replacing traditional spatial structures with sculpted stainless steel features that extend beyond conventional dimensions. The minimalist grey tones reflects Higold's focus on innovation and its reverence for structural clarity.

Central to the design is a cantilevered staircase leading to a dedicated home hardware museum. More than a functional link, this staircase serves as a sculptural form, visually extending the vertical space. Its open structure evokes the design of an aircraft window, enhancing the feeling of transition and exploration. The staircase supports the museum concept, capturing the spirit of discovery as it links different spatial experiences.

The idea

A strong identity

The new Higold Headquarter is the first Pininfarina architectural project in China, conceived to be a full expression of the company’s key values: Creativity and Leadership.