The brand design activity developed by Pininfarina is a strategic starting point that creates value and differentiation in the market. It stems from integrated skills across various sectors, available within Pininfarina.


Branding as a strategic tool

Brand design is essential for every company that wants to build and consolidate its own identity, distinguishing itself significantly in the target market. Thanks to its cross-sector expertise, Pininfarina is able to assist clients in defining the brand and its identity across all sectors. In brand design activities, Pininfarina aims to create, promote, and maintain a positive and recognizable image of the brand and related products and services. One of the central elements of brand design is the definition of a strategy, which involves identifying the values, mission, and vision of the brand itself.