Light Towers

Pininfarina announces its first partnership with Branson Developments, a family-led Mexican company, for designing and building the residential complex Light Towers. The project will raise in the vibrant, metropolitan city of Merida, along the coast of the Yucatan Peninsula and it is designed to set a new standard for urban living and serve as a catalyst for real estate development in the region. The structure of the Light Towers complex will consist of two distinct buildings rising 15 and 17 floors high, connected by a five-story base to form a V-shape. In total, 122 modular condominiums will be erected, ranging from two and three – bedroom units to four and five – bedroom penthouse, each of them featuring its own terrace design to act as an extension of the living room and emphasize the idea of living a greener life. The project includes resident amenity spaces designed to foster a sense of community, with areas dedicated to coworking and wellbeing. It will also include a swimming pool, a spa, a gym; children’s play area, a shared kitchen, cinema rooms e two bars. Moreover, Light Towers are located in the  proximity of shopping centres, cinemas, schools, university, restaurants, supermarkets, and easy access to the beach of Progreso, Yucatan.

The buildings will be built using regionally sourced materials, to reduce the environmental impact of construction and to support the local economy.

Once complete, Light Towers will be Pininfarina’s first branded residential towers in Mexico.

The design concept adopted by Pininfarina to design Light Towers, has a transgenerational spirit, with a nod to new ideas, fresh perspectives, and hope for future generations. The project includes a vertical green area to create a genuine connection between residents and outdoors, encouraging a greener lifestyle and community gatherings. Interiors are inspired by the local traditions, honouring the Mexican cultural heritage. The elegant design by Pininfarina connects nature, culture and innovation