Light that Design the Experience
How does light influences the human being? The new Novem’s design center rising in Vorbach, Bavaria, answers this question. Thanks to an innovative architecture design by Pininfarina, German car interiors maker can now present a seamlessly responsive environment where visitors can gain an in-car experience shaped by light.
Interactive Journey Shaped by Light
Light is a protagonist of this project and light is the element that shapes the in-car experience both from an aesthetic and from a functional point of view. The architectural concept is therefore based on light flows that guide the visitors inside the Novem Interior World.
On the use of simple and essential materials like glass, the role of light will be emphasized. Dynamic shapes take the visitor on a journey through six different areas. They allow the discovery of the materials and its potential, strongly leveraging on new technologies to envision the future.