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Novem Design Centre - Pininfarina

Novem Design Centre

Light, the element that shapes the in-car experience.
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  • Kunde
  • Ort
    Vorbach, DE
  • Jahr
The rise of a seamlessly responsive environment.
The project

Light that Design the Experience

How does light influence the human being? The new Novem’s design centre rising in Vorbach, Bavaria, answers this question. Thanks to an innovative architecture design by Pininfarina, German car interiors maker can now present a seamlessly responsive environment where visitors can gain an in-car experience shaped by light.

The way

Interactive Journey Shaped by Light

Light is a pillar of this project and is the element that shapes the in-car experience both from an aesthetic and a functional point of view. The architectural concept is therefore based on light flows that guide the visitors inside the Novem Interior World.

On the use of simple and essential materials like glass, the role of light will be emphasized. Dynamic shapes take the visitor on a journey through six different areas. They allow the discovery of the materials and its potential, strongly leveraging new technologies to envision the future.

The idea

Architecture expression of the in-car experience

Novem’s mission is to create perfect car interiors and light has a fundamental role to reach this goal. World leader in high quality trim elements and decorative function elements for car interiors, Novem shares with Pininfarina a strong passion for innovation. Novem chose Pininfarina to translate their vision in the car interiors into an architectural language able to express the same values in the interiors of their new design center.