Light that Design the Experience
How does light influence the human being? The new Novem’s design centre rising in Vorbach, Bavaria, answers this question. Thanks to an innovative architecture design by Pininfarina, German car interiors maker can now present a seamlessly responsive environment where visitors can gain an in-car experience shaped by light.
Interactive Journey Shaped by Light
Light is a pillar of this project and is the element that shapes the in-car experience both from an aesthetic and a functional point of view. The architectural concept is therefore based on light flows that guide the visitors inside the Novem Interior World.
On the use of simple and essential materials like glass, the role of light will be emphasized. Dynamic shapes take the visitor on a journey through six different areas. They allow the discovery of the materials and its potential, strongly leveraging new technologies to envision the future.