The real thing
The Coca-Cola Freestyle is the automatic drinks dispenser developed by Pininfarina Extra with The Coca-Cola Company’s industrial design team.
Innovative technologies and a touchscreen system allow the consumer to select over one hundred different carbonated and natural beverages, in the same amount of space occupied by today’s eight-valve machines.
Dispenser Design
The Coca-Cola Freestyle aims to create an innovative experience for the consumer.
The vaguely retro design, which harks back to the sinuous lines of 1950s vending machines, hides a cutting edge technological heart that offers a choice of more than one hundred beverages in a limited space.
The consumer’s experience is further enhanced by a practical, ergonomic touchscreen system.
Atlanta calls Italy
The Coca-Cola Freestyle was developed by the Pininfarina Extra designers in collaboration with The Coca-Cola Company’s industrial design team.