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FILA Aero Collection - Pininfarina

FILA Aero Collection

A Collaboration at the Intersection Between Performance and Heritage
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  • Category
    Brand Licensing
    Product
  • Client
    FILA
  • Location
    China
  • year
    2024
From the Marathon to the Office: High Performances for Every Occasion
The Project

Sportive and technological, this collaboration brings out the best of both worlds.

Pininfarina and FILA, both Italian brands with a strong focus on performance - one with cars, the other with appareil - come together for the creation of this brand new series of shoes: the Aero Collection.
Three shoe models, inspired by three significant concept cars, designed to bring the performance and enhancements of the sportive world to the everyday life.

The Way

Pure performance: introducing the Aero Running

Built for comfort and speed, the Aero Running shoes have been designed to maximize performance. A streamlined design reduces wind resistance to the minimum, while the Michelin CPU soles allow for a better stability on all sorts of terrain. The design was inspired by the Iconic Ferrari Modulo: a concept car, created by Pininfarina over 50 years ago in 1970. The Aero Running shoes are perfect for any distance, whether going for a quick run or a full marathon.

The Way

Confidence on the course: introducing the Aero Golf

With its design inspired by the concept hydrogen car H2 Speed (Pininfarina, 2016), the FILA Aero Golf shoes are tailored for golf enthusiasts. Equipped with the FILA Soffio light technology, this model focuses on comfort, lightness and ground grip, thanks to the BOA system, making adjusting the fit a matter of simply rotating the round knob, and the Vibram gold outsole. Keeping a stable and confident pace all the way.

The Idea

Sophistication in everyday business: introducing the Aero Elite

The FILA Aero Elite shoes bring into the mix style and comfort to the modern businessman, a sleek design to fit any business occasion, made all the more simple to adjust on the spot thanks to the BOA system present on the back of the heel. The FILA Morbido technology, as well as the Michelin sole, ensure comfort and stability for all-day wear. Taking inspiration from the Cambiano, an elegant and refined concept car designed in 2012, the Aero Elite connects the performance of sportive wear, to the classic, refined business shoes.