21st Century Coachbuilding
Morgan Motor Company and Pininfarina S.p.A. are delighted to present Midsummer, a celebration of coachbuilding by two of the longest-established coachbuilders in the world.
Created in recognition of the heyday of European barchetta designs, this special – limited to just 50 examples – represents the shared vision of Morgan and Pininfarina, who have collaborated to reinterpret and celebrate the timeless Morgan silhouette.
A Morgan special project, Midsummer demonstrates the flexibility of Morgan design whilst simultaneously showcasing the rare craft skill of the artisans who hand form every element of the distinctive body. Midsummer is based on Morgan’s latest CX-Generation Bonded Aluminium Platform and features a six-cylinder turbocharged engine and eight-speed automatic transmission.
21st Century Coachbuilding
Midsummer takes Morgan’s unique blend of time-honoured craftsmanship and appropriate modern technology to even greater heights. Not just within the vehicle itself, but in the way it has been engineered and the methods which will produce every one of the 50 examples. To pursue such a striking design has required engineering innovation to overcome challenges and create solutions, many of which are unseen but vital. Whilst Morgan and Pininfarina worked together to design Midsummer, Morgan led on the engineering due its unique production methods.
Throughout the development of Midsummer, Morgan’s master craftsmen – often alongside their production line responsibilities – worked in lockstep with the company’s engineering teams. Working in this manner is unique to Morgan. Examples of this include the latest computer aided design (CAD) software being informed by the skill and experience of one of Morgan’s carpenters with experience in cabinet making or maritime applications. Striking this delicate balance is not without challenge.
The number of hand-formed elements of Midsummer is higher than other Morgan models and features greater complexity. The hand-beaten aluminium body panels take more than 250 hours to produce. As such, each vehicle will take longer to progress through Morgan’s Pickersleigh Road factory when production commences in the third quarter of 2024.
A Coach-built Collaboration
The collaboration between Morgan and Pininfarina emerged from a wider desire for Morgan to create limited-run specials, based on its CX-Generation Bonded Aluminium Platform, that both celebrate and demonstrate the diversity of Morgan’s instantly recognisable design, whilst simultaneously evolving it. A shared history of coachbuilding and a joint passion for design, were united following a chance conversation between colleagues from Morgan and Pininfarina. Upon first meeting, it was evident that both companies had a desire to create unique sports cars. And from a ‘what if?’ moment, the project to create Midsummer was born.
Midsummer’s striking design is the result of intense collaboration. Countless hours were dedicated to the exploration of each brand, taking time to educate on the philosophy and story underpinning each company. This exploration included understanding the heritage, capabilities, home, and future intent of each company during numerous reciprocal visits. The result is a model that remains true to the principles of Morgan, yet one that previews key elements of future Morgan design language, mixed with the flair and purity of Pininfarina design.
An exposure to the elements, a closeness to your surroundings and a raw connection to your machine are all qualities that have defined Morgan cars for generations. Midsummer pushes these to the extreme thanks to its barchetta design, chosen specifically for this purpose. From its high-quality materials to its visceral driving character, Midsummer delivers a sensory experience that is unsurpassed.
Midsummer, the name
The inspiration behind the name Midsummer is two-fold. Most prominently, the term Midsummer indicates the height of the summer, a celebration of the season which provides optimal weather conditions to experience an open-top barchetta. Observing the mid-point of the season is a practice that dates to the neolithic era, a time in the calendar providing the central point to which an abundance of traditions have emerged.
As ancient as the solstice tradition is its geographical namesake, Midsummer Hill, which forms part of the Malvern Hills – a sprawling hill range that is woven into the very fabric of Morgan. It is from the summits of these hills that – looking in a westward direction – you can see the hamlet of Moreton Jeffries, birthplace of HFS Morgan in 1881. Looking east is Malvern College, where the first Morgan car was invented. And of course, Pickersleigh Road, the historic home of Morgan since 1914.
Pininfarina Fuoriserie
The application of the Pininfarina Fuoriserie emblem is significant. Situated on the side of the vehicle, positioned just behind the front wheels, this specific mark is an immediate demonstration of Midsummer’s unique status.
Typically, vehicles designed by Pininfarina will feature the ‘Design by Pininfarina’ emblem. Due to the unique nature of Midsummer, and the collaborative approach that has contributed to its existence, Pininfarina selected the ‘Fuoriserie’ brand mark. Meaning ‘out of series’ Fuoriserie’s application to Midsummer represents its first application to a production car in Pininfarina’s history, and denotes the nature of the vehicle which has been produced ‘out of series’.
Limited Run
Just 50 Midsummer will be produced, all of which have been sold to customers during a series of exclusive preview sessions. Remaining close to the project, every customer will benefit from individual consultation with Morgan’s designers to help tailor their Midsummer. These creative discussions will help to turn each customer’s vision into reality, ensuring every Midsummer is a true one-off. Production begins in 2024, Morgan’s 115th year, and will conclude during 2025. Prospective customers for Morgan special projects are invited to submit their proposal to Morgan. Midsummer’s first public debut is anticipated at the 2024 Goodwood Festival of Speed, held in July.