Supporting Green Motion in the creation of an iconic and innovative product able to stand out from competition required Pininfarina to study and understand the usability needs and the interaction paths of different possible target users. Starting from this perspective, Pininfarina analyzed and redefined the overall home charging experience by seamlessly merging digital and physical design, adding to a unique design also elements of improved interaction ranging from cable management, use of led lights and voice assistance integration, up to empowering the final user with the definition of a dedicated companion app.
Sustainability is the main value shared by Green Motion and Pininfarina. An element reflected on the history of the two companies: Green Motion, pioneer provider of breakthrough technologies of charging infrastructure, and Pininfarina, innovative design, user experience and engineering company, boasting a long tradition in the development of electric cars. A value intrinsic to charging stations, here further emphasized by the decision to select organic and recycled components for the realization of Residenza.