Leverage on Pininfarina interior design expertise to realize innovative and immersive retail experiences codified through digital and physical design, engaging the consumer through the five senses, and communicating the brand values. Realization of iconic flagship stores designed to extend the brand experience while increasing the reach, traffic, and sales.
Great brands connect with audiences on an emotional level. In an increasingly saturated market, brands should create seamless user experiences and unified brand impressions that define, inspire, and engage consumers. Retail is no longer about products; it’s about the relationship between a brand and its audience. Retailers should harness the power of content and space in equal measure to create experiences that maximize engagement. The result needs to be seamless, no matter the medium – online, mobile, social, virtual, or physical.