Architecture

ARCHITECTURE

THE GOAL

Create great places that engage people’s emotions and keep them coming back.
We believe that design is among the critical factors that create an enhanced human experience, and that Great design is Great for business.
The measurable impact of design in physical space is, however, frequently underestimated, and the majority of companies have no systematic approach to creating a differentiated experience.

THE DESIGN IDENTITY

There are specific design factors that has impact on the quality of the experience: Beauty, Innovation, Authenticity, Purity and a Sense Of Welcome.
All of them are at the core of Pininfarina design and they are our DNA that brings success to the projects.
In more than 88 years of history Pininfarina has been leveraging on cross-fertilisation from car design, to industrial, to architecture, generating the highest levels of innovation.

1 - Strategic Definition

Identify client’s business case and strategic brief and other core project requirements.

Initial considerations for assembling the project team.

Establish Project Programme Developing Project Objectives, including Quality Objectives and Sustainability Aspirations, Project Budget, other parameters or constraints and undertake Feasibility Studies and review of Site Information.
2 - Preparation and Brief

Provide a deep analysis of the final target of the project. Identify the partnership keywords: common values between Pininfarina and our client are enhanced and translated into the project as its keystone.
3 - Conceptual Design

Identifying the Project Keywords through reference images and moodboards, review the general layout and refine detail planning. Conduct a functional analysis of the internal distribution and of the external skin and provide volumetric studies and axonometric diagrams.

Realize alternative concept proposals and moodboards.
4 - Schematic Design

Selection of the favorite design proposal and final perspectives renderings with detailed elements of the façade/exterior design.

This phase includes: conceptual landscape design, first Interior design views, full development of the schematic design technical drawings (plans, elevation and sections – aimed at the submission to the Municipality), elevations and sections, first studies of colors & materials for the exteriors and façades and technical analysis of the Lighting Design for exteriors and interiors.
5 - Detailed Design

Complete development of all architectural details of the building.

Complete review of all the aspects related to possible interferences between structural and MEP elements and the architectural ones.

Final construction costs review and tender documents preparation.
6 - Assistance to Construction Documents and Management

Art direction to control execution follows original concept

Support to the construction administration and management al along the construction works on site.
7 - Hand-over and Clouse Out

Support and participation to the launch and press conference.

PROJECT AREAS

Pininfarina Architecture operates in different sectors with the same approach aimed to create projects characterized by a unique identity.

RESIDENTIAL & HOSPITALITY
Residential and Hospitality projects able to create fulfilling experiences.
PUBLIC STRUCTURE
Infrastructures that combine functionality with a unique identity, turning them in landmarks
MIXED USE
Structures able to make smoothly coexist residential and commercial
COMMERCIAL
Commercial areas becoming spaces for shopping and entertainment
MASTERPLANNING
Projects integrating urban planning, transprtation, residential for a new way of living

THE BRAND

Using brand as a means of identification, has become increasingly important in the current Real Estate developments, and the branding of Hotels and Residences creates an aspirational model and a reflection of luxury and prestige associated with that brand, helping developers to stand out in a competitive market.

Branded hospitality
The Pininfarina brand contributes to create unique experiences able to make the offer emerge in the competitive arena.
Exclusive Residences
Leveraging on Pininfarina brand supports the developers in the the sales of the apartments
Office Complexes
The brand constitutes an attraction element for tenants

Public Structures related to speed, perfomance
The connection with the Pininfarina brand emphazise the performing features of the infrastructure
High Tech & Innovative Environments
The Pininfarina brand is a further element to underline the innovative character of the spaces.