Pininfarina’s Architecture division has a strong connection with the company’s past. The ideation and management of projects blending complexity and beauty is Pininfarina’s legacy to our Architecture division.
This unique and highly specialised experience, gathered in over 90 years with the production of some of the most iconic vehicles in history, has entailed picking up on emerging needs in society whilst managing their intricacies and becoming an amplifier of its own core values of simplicity and objective beauty.
FUTURE – THE USER EXPERIENCE IN ARCHITECTURE
We approach Architecture with this unique legacy of experience by combining a holistic and multidisciplinary interpretation of our Clients’ needs with the implementation of the latest technologies and processes, be they applications of parametric design, Design for Manufacturing or life cycle thinking for a greater sustainability and a lesser footprint.
And because of our past, we can embrace the future and be part of its transformation as we bring those core values at the intersection point of well-being, technology, and beauty.
We build on our engineering and creative strengths and like to reimagine the future with an insurgent mindset, pushing architecture beyond its current boundaries and redefining the industry as it changes.
BRAND and ARCHITECTURE
The uniqueness and strongly identifiable character of our Brand is visible in the new paradigms we use in designing spaces and their content, in public and residential projects.
Their power lies in the research and they are constantly revealed in an equation where the combination of beauty and technology produces an impact.
An impact for which Pininfarina is recognized as a top player in the Branded Real Estate industry and is set to be a leader for cultural and creative excellence in the pursuit of new concepts of living.
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