Enhance the experience of the whole customer journey transmitting the brand identity through all the touch points. Focus on customer’s needs to produce a new way of enjoying the experience of travelling, transmitting a sense of welcome and relaxation. Explore the principles of ergonomics and visual comfort, blending aesthetics with scientific, technological and engineering research.
1 - Target Analysis and Concept Research
Understand clients’ requirements and mission, conduct a profile analysis and identify the customers’ needs and pain points.
2 - Preliminary Styling Exploration
Definition of the user experience and of the main key values that will be expressed through design solutions. Conduct a concept research, translated into preliminary sketches and 2D renderings, to identify the main elements that will characterize the final project.
3 - 3d Development and Design Definition
Concept development and elaboration of 3D renderings representing the externals and/or internals of the aircraft. Conduct studies in order to validate the ergonomic and realize physical mock-ups to test.
Use of VR & AR technologies to try the first immersive experience into the spaces.
4 - Colors, Materials and Finishes Study
Definition of the chromatic, tactile and decorative identity through the careful analysis and selection of the right colors, materials and finishes.
5 - Design Supervision: Art Direction
Art direction to control execution follows original concept.
Support the client for the realization of the first prototype and for the execution of the project.
6 - Wind Tunnel Testing
Use of the Wind Tunnel for aerodynamics and aeroacoustics tests.
7 - Launch and Communication
Support and participation to the launch and press conference.
SUPPORT TO GO-TO-MARKET
Pininfarina supports the client to introduce the project to the market with different services like the design of booths and experiential spaces. Moreover, Pininfarina can realize photorealistic renderings and animations to be used in the marketing materials.