MORE THAN A DESIGN HOUSE,
A BRAND FOR YOUR PROJECTS
World famous premium brand, Pininfarina is the emblem of Italian style since 1930. The symbol of a sophisticated lifestyle and vision, able to conjugate innovative experiences, performance, emotions and aesthetic excellence.
Pininfarina’s elegance and premiumness is expressed across all its prestigious international collaborations, from luxury cars, to yachts, to architecture, to lifestyle and consumer products.
1 - CO-BRANDING & LICENSING
Co-branding with Pininfarina means going to market in association with the Pininfarina trademark on products and for marketing, communication and sales purposes, creating strategic competitive advantages.
How? By leveraging on the unique values of the Pininfarina brand: innovation, elegance, performance and premiumness.
2 - STORYTELLING & LAUNCH STRATEGY
Pininfarina assists its clients in the identification of the most effective marketing and communication strategies to better support the product launch and market expansion. Connecting brands and audiences is imperative to success. The Pininfarina team of experts supports clients in definining a consistent storytelling and a strong launch strategy, as fundamental elements to boost awareness, improve brand equity and have a positive impact on sales.
3 - COMMUNICATION & MEDIA COVERAGE
Pininfarina contributes to all the communication activities, by leveraging on its media platform (that comprises its journalists network, its website and its social media), through synergistic PR and communication initiatives in order to achieve a better and more extensive international coverage.
4 - MARKETING TOOLS DESIGN
Pininfarina’s design and marketing team supports its partners in the creation of marketing and communication materials (such as brochures, POS materials, ADV pages, videos and many others) consistent with the storytelling and the values of the brand.
5 - BRAND & PRODUCT POSITIONING
Co-branding with the Pininfarina means strengthening the brand awareness, the brand equity and the product positioning, hence raising the interest of new customers on an international scale.
6 - PININFARINA STORE
Partnering with Pininfarina also means having access to the official Pininfarina online store. A prestigious showcase that operates at a global scale, a tool to get in touch with new markets and customers.