Merge Pininfarina’s expertise in interior and industrial design to realize products able to perfectly integrate into sophisticated environments and extend the concepts of elegance and innovation outdoors.

Leverage on Pininfarina brand values to communicate innovation and cutting edge technology at first sight through design, creating a competitive advantage for partners in the market.


  • 1 - Understand

    Understand clients’ requirements and mission and identify the messages to communicate through design.

    Create assumptions on the potential environment where the product will be used.

    Pininfarina Consumer Electronics
  • 2 - Discovery

    Define user clusters by creating personas and map the experience to identify potential scenarios. Create a series of assumptions on the potential customers to identify their needs and the pain points of the experience.

  • 3 - Ideate

    Brainstorm and design exploration of different configurations and architectures through sketches, mood-board and renderings.

    Ideation of a unique fluid interaction, AI and flow optimization.

    Pininfarina Consumer Electronics
  • 4 - Design

    Create different concept alternatives and design solutions representing the product architecture and the schematic layout.

    Realization of a UX document specifying the main elements of the HMI and UI.

  • 5 - Define

    Definition of the final design of the product and all its technical aspects expressed by 3D files and photorealistic renders.

    Conduct studies on the CMF to identify the chromatic, tactile and decorative identity of the product.

    Definition of the final UX and design pattern of the digital interface.

  • 6 - Validate

    Collaborate with Premium Industries Engineering teams for solving all the technical challenges and realize a scale 1:1 prototype to test and validate before the go to market.

    Create an hi-fidelity digital prototype for testing with all the stakeholders and deliver the UI kit to the engineering team.

    Pininfarina Consumer Electronics
  • 7 - Launch and Communication

    Support and participation to the launch and press conference.



A consistent design language is a tool to strengthen the brand, build recognition in the market and enhance product positioning. To create a coherent Product and Brand identity Pininfarina studies characteristic elements that defines the IDL and might be reproduced in the entire product line or range.

Pininfarina also extends the design language to packaging, contributing to reinforce the client’s message, enhancing brand communication, perception and consistency.


Pininfarina supports the client to introduce the product to the market with different services like the design of retails, booths and experiential spaces. Moreover, Pininfarina can realize photorealistic renderings and animations to be used in the marketing materials.

Possibility to leverage on Pininfarina brand and to create synergies in the organization of events.


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